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How to sell your home FAST and for the HIGHEST price

Isn’t this what everybody wants? Actually you’d be surprised. While the majority of home sellers want a quick sale there are some who’d prefer a longer time frame before they make their move.



For those of you who do want that quick sale, I’ve put together a list of the most important things you’ll need to know to get that sold sign up ASAP. Sure the market is hot, but are you really getting the highest price? Here’s the 5 most important things you need to know to achieve real estate nirvana…

1. List on MLS® with an experienced REALTOR®

Of course I’m going to say that, I’m a REALTOR®! but really… approximately 90% of home sales in Ontario are sold through agents that list on MLS®. If you want maximum exposure and full cooperation with all other REALTORS® this is a no brainer. It helps to offer an attractive finders fee or selling broker commission. And trust me, I’ve never met an agent who wouldn’t want to sell your house as fast as humanly possible.

2. Prepare your home for sale

De-clutter and remove excess furniture and items. You’ll be doing it sooner or later. Less is more. Consider hiring a professional home stager. I regularly use the services of http://www.myinteriorspace.com many places only need a few hundred dollars accessories, decluttering and proper furniture placement. If you don’t have time to thoroughly clean hire a pro or get help. A clean home is a reflection of the overall condition.

3. Professional Photos

Videos and virtual tours are great, but the first and sometimes only thing buyers look at are photos. Make sure your agent provides professional photography as part of his or her listing package. I cannot stress this enough. A picture is worth a thousand words and there’s usually anywhere from 10 to 25 to view.

4. Complete and accurate listing content

Ensuring this will help expedite a fast sale. There’s nothing worse than losing a few days or a week because of an error or omission on a listing.

5. Price it right!

This is most likely the most important step and requires careful coordination! I have 2 strategies for quick sales. The second is by far the best and will most likely net a higher sale price. It is being used daily in cities where hot markets exist.

First option – set the asking price at or just below the most recent comparable sale. Providing the previous 4 steps are completed, an acceptable sale price should be quickly achieved.
Second option – set the asking price 5-10% below market value and don’t look at offers until at least 5 to 7 days after the listing has commenced. This way you’ll get most, if not all of the active buyers through your house and increase the number of offers. Make sure you’re agent is experienced in dealing with multiple offers so they can help maximize your final sale price. The goal is to create a frenzy of buyers into a competing offer situation or bidding war. In the end you’re most likely going to accept the highest offer with the least amount of conditions, and of course the quickest closing.
This process may seem easy, but truth be told even for the most experienced agents there are a multitude of factors involved. It’s stressful and exciting for both seller and agent. Then again who wants to take 6 months, 50 showings, and multiple price reductions to sell their home… not me.